Most leaders underestimate how much their everyday choices shape the culture around them. This presentation explores the “hidden power” of influence, the subtle signals leaders send through their tone, follow-through, boundaries, and behavior, especially under pressure. Drawing on real examples and research from industrial and organizational psychology, Dr. Doumbia breaks down how culture is formed not only by big initiatives and values statements, but by what leaders consistently reward, ignore, and model.

Participants will learn a simple lens for spotting the cultural messages they send (often without realizing it), how to close the gap between their intent and their impact, and three practical shifts they can make immediately to strengthen trust, credibility, and alignment on their teams.