“The 11 Deadly FEARS…8 for Them and 3 for You!” is a crucial presentation that dives into the fears that can hinder success in sales and presentations. This session identifies 11 fears, with eight affecting prospects and customers, and three impacting the salesperson. By understanding these fears as conditioned responses, participants will learn to recognize and address them effectively. The presentation emphasizes the importance of awareness and inspired action to overcome these fears, ultimately enhancing sales performance. Attendees will gain valuable insights into managing fear, leading to more confident and successful interactions with clients and prospects.

FEAR is a “programmed in” emotion that all of us are born with. It is specific and typically a reaction to threat. FEAR triggers one of three responses… fight, flight or freeze. While “normal” fear keeps you safe, “irrational” fear stunts growth, life and business. There have been as many as 530 phobias listed in various publications. This presentation deals with the eight most common fears experienced by your customers. More importantly, it walks you through how to identify them and resolve them, so your prospects willingly purchase your offerings.

This session also identifies the three fears most commonly encountered by the salesperson. Taking control of these fears allows a salesperson greater success by preparing them for specific situations that could potential sabotage their ability to perform to their fullest.